The latest Rural Entrepreneurship webinar focused primarily on using business information and market research for planning purposes.
Research has shown that intentional and slower paced growth is the most successful. In fact sustained growth increases the business survival rate by 50 percent. I never realized how many resources and tools are available for growing businesses. Below is an outline of the resources:
Information on businesses already in communities
- Core strategy
- Market dynamics (market research)
- Innovations
- Temperament (everyone sees things in a different way)
- Qualified sales leads (target who their leads might be)
- Databases - LexisNexis research
- Geographic information systems
- Social media and online marketing (Is my content up to date to get a higher ranking?)
- Listening posts - Refined filtered information
- Look at growth patterns
- 43 plus rural entrepreneurship communities
- Platform for connecting rural entrepreneurs
- rural entrepreneurs that want to grow
- Small business development center
- Business case study examples include: The swing porch, The reflective groups, Bling.
- SBA (Small Business Administration)
- Score
- Local library or university library
- Databases for different market information
- Economic Gardening Program
- Value of market research
- Asking the right questions
- Nationalcentereg.org - National Center for Economic Gardening (search tool to look up local gardening projects)
- May possibly be able to connect with MBA students to do market research
- ESRI - Website, videos, tutorials and mapping software to help you understand and visualize data to make decisions based on the best information
- GIS - A geographic information system (GIS) is a computer system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data.
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